Position Overview

We are seeking a creative and analytical Social Media Manager to develop and execute our digital presence across multiple platforms. This role combines strategic thinking with hands-on content creation to drive engagement and growth across our social media channels.

Key Responsibilities

Campaign Management

Design and execute paid advertising campaigns across platforms:

Facebook & Instagram: 10 campaigns monthly

LinkedIn: 5 campaigns monthly

TikTok: 5 campaigns monthly

Create comprehensive media plans including budget allocation

Design engaging banners and animations

Write compelling ad copy

Monitor and optimize campaign performance

Content Creation & Management

Develop monthly content plans across all platforms

Create and publish daily content:

21 feed posts monthly (Facebook, Instagram, LinkedIn, Telegram, TikTok)

90+ stories/shorts monthly

15 Instagram Reels/TikTok scripts

Ensure consistent brand voice across all platforms

Research and implement trending hashtags

Manage content calendar and scheduling

Create engaging visual and written content

Moderate comments and direct messages

Strategy & Growth

Develop and implement long-term social media strategy

Identify and secure advertising opportunities with online groups

Launch and manage organic growth initiatives

Monitor competitor activities and industry trends

Analyze performance metrics and optimize strategies

Performance Monitoring

Track key performance indicators (KPIs)

Provide daily updates on campaign performance

Generate comprehensive monthly reports

Analyze metrics to inform strategy adjustments

Monitor industry benchmarks and best practices

Required Qualifications

Experience

Minimum 3 years experience in social media management

Proven track record in growing social media communities

Experience in real estate industry preferred

Demonstrated success in paid social media advertising

Technical Skills

Advanced knowledge of social media platforms:

Facebook Business Manager

Instagram

LinkedIn Campaign Manager

TikTok Ads Manager

Proficiency in content creation tools

Understanding of social media analytics

Experience with scheduling tools

Creative Skills

Strong copywriting abilities

Visual content creation

Video editing capabilities

Storytelling expertise

Brand voice development

Personal Qualities

Creative mindset

Analytical thinking

Strong attention to detail

Excellent time management

Ability to work under pressure

Self-motivated

Results-driven approach

Work Environment

Downtown Dubai office location

Fast-paced, dynamic atmosphere

Flexible schedule as needed for content management

Collaborative team environment

Tools & Resources

Access to professional content creation tools

Social media management platforms

Analytics and reporting tools

Design software

Application Process

Interested candidates should submit:

Updated CV highlighting social media experience

Portfolio of social media work

Writing samples

Examples of successful campaigns (if available)

Please send applications to: eliza.k@firsteditionrealty.com

Subject line: "Application - Social Media Manager"

Note: Salary information will be discussed during the interview process. Only shortlisted candidates will be contacted.

About Us

First Edition Realty is a preeminent real estate agency located in the heart of Dubai, United Arab Emirates. Specializing in new builds, off-plan properties, and rentals, we are deeply entrenched in the local real estate landscape.

With an expansive portfolio exceeding 8,000 listings, First Edition Realty stands as a trusted guide for those navigating Dubai’s diverse property market.

Our offerings encompass a broad range of properties, including new builds, off-plan projects, and rental units.

Whether you are in the market for a modern apartment in the city center, a luxurious villa in a tranquil suburb, or a rental unit for short-term stay, our portfolio of over 8,000 properties meets varying client requirements and investment criteria.