Strategic Marketing Leadership: The Senior Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies for high-profile conferences and exhibitions. This role requires an in-depth understanding of market trends, audience targeting, and event positioning to ensure maximum engagement and return on investment. You will lead the vision for marketing campaigns that align with both the brand’s image and commercial objectives, ensuring that events are consistently recognized as industry-leading experiences.

Cross-Functional Collaboration: You will work closely with multiple departments, including commercial, sponsorship, creative, and operations teams, to ensure a unified approach to marketing. Your leadership will facilitate seamless communication, effective project management, and alignment between marketing goals and broader organizational strategies. Success in this area depends on your ability to bring together different perspectives to achieve common business objectives.

Digital Marketing Execution: A major focus of the role will be managing and optimizing digital marketing campaigns across platforms such as social media, email, SEO, and paid media. You will be expected to design and execute campaigns that not only increase brand visibility but also drive measurable lead generation and customer acquisition. The role demands creativity, data-driven decision-making, and the ability to stay ahead of digital marketing trends.

Performance Tracking & Budget Management: You will monitor the effectiveness of all marketing activities through analytics and key performance indicators, making informed adjustments to maximize results. In addition, you will manage marketing budgets, ensuring every initiative is cost-effective and delivers strong value. This includes preparing reports for senior management on ROI, performance metrics, and recommendations for improvement.

Content & Partnership Development: Your responsibilities will include overseeing content creation for campaigns, liaising with media partners, and crafting compelling copy for event promotion. You will identify and leverage media partnerships and sponsorships that enhance event visibility and provide measurable benefits. This involves understanding audience needs, brand voice, and the dynamics of event marketing.

Event Promotion & Brand Positioning: You will ensure that each conference and exhibition has a strong market presence before, during, and after the event. By strategically timing campaigns, optimizing digital touchpoints, and engaging in innovative outreach activities, you will strengthen the brand’s reputation as a thought leader in its industry sector.

How to Apply:

Interested candidates should email their CV to jobs@uhrs.ae with the subject line Senior Marketing Manager. Applications must highlight relevant experience in event marketing, digital campaign execution, and budget management. Only shortlisted candidates will be contacted. This is an 8-month contract role based in Dubai, UAE, with working hours from Monday to Friday. Visa and medical insurance will be provided.

About Us:

UHRS Recruitment specializes in connecting top-tier talent with exceptional companies in the UAE and beyond. We work closely with industry leaders to source professionals who excel in their fields, ensuring long-term success for both clients and candidates. The hiring company is a recognized player in the events and exhibitions sector, known for hosting impactful conferences that attract global audiences. This role represents an opportunity to work on prestigious events and contribute to projects that influence industries on a large scale.