Role Overview – Parallels is hiring a Senior Manager, SEO & GEO for a full-time, remote position serving operations across Canada and globally. This position is ideal for accomplished SEO and digital marketing leaders with strong search engine optimization and geolocation strategy expertise, software and technology industry knowledge, and the ability to manage comprehensive SEO and GEO functions effectively, develop strategic initiatives, lead teams, drive search visibility and geographic expansion, optimize performance, ensure excellence, and contribute to organizational success within a dynamic software and technology organization.

SEO and GEO Strategy Development and Leadership – You will develop comprehensive SEO and GEO strategy by analyzing opportunities, identifying markets, planning approaches, supporting objectives, and implementing solutions. You will establish strategic SEO and geographic expansion frameworks. You should develop SEO and GEO strategy strategically.

SEO Operations and Management Leadership – You will manage SEO operations by leading processes, directing activities, maintaining systems, and driving efficiency. You will ensure organized and effective SEO operations and excellence. You should manage SEO functions professionally and strategically with leadership.

SEO Team Leadership and Development – You will lead SEO teams by providing direction, managing performance, supporting development, and fostering accountability. You will build high-performing SEO teams. You should provide SEO team leadership.

SEO Staff Supervision and Performance Management – You will supervise SEO staff by assigning tasks, monitoring performance, supporting quality, maintaining standards, and addressing performance issues. You will maintain professional standards and team capability. You should supervise SEO teams.

Geolocation Strategy and Management – You will manage GEO strategy by developing approaches, identifying markets, supporting expansion, optimizing targeting, and measuring results. You will drive geographic expansion and market penetration. You should manage geolocation strategy.

Geographic Market Analysis and Expansion – You will analyze geographic markets by examining opportunities, identifying potential, supporting planning, and driving expansion. You will identify growth markets. You should analyze geographic markets.

Multi-Region SEO Optimization – You will optimize SEO across regions by developing strategies, supporting implementation, measuring performance, and managing consistency. You will manage multi-region SEO. You should optimize for multiple regions.

Local SEO and Geographic Targeting – You will develop local SEO strategy by optimizing for locations, supporting geographic targeting, managing local presence, and measuring results. You will optimize for geographic markets. You should develop local SEO strategies.

International SEO and Global Expansion – You will support international SEO by developing strategies, optimizing for markets, supporting expansion, managing complexity, and measuring success. You will support global SEO initiatives. You should manage international SEO.

Keyword Research and Strategy Development – You will develop keyword strategy by analyzing opportunities, identifying targets, planning approaches, supporting implementation, and measuring results. You will establish keyword frameworks. You should develop keyword strategy.

Search Term Analysis and Opportunity Identification – You will analyze search terms by examining data, identifying patterns, recognizing opportunities, and supporting strategy. You will identify valuable search opportunities. You should analyze search behavior.

Competitive Keyword Analysis and Positioning – You will analyze competitive keywords by researching competitors, identifying opportunities, assessing strategies, and positioning effectively. You will understand competitive landscape. You should analyze competitive positioning

On-Page SEO Strategy and Optimization – You will develop on-page strategy by analyzing requirements, planning optimization, supporting implementation, and measuring results. You will optimize page elements strategically. You should develop on-page strategy.

Content Strategy for Search Optimization – You will develop content strategy by analyzing opportunities, planning content, supporting development, optimizing for search, and measuring results. You will establish content frameworks for search. You should develop content strategy.

Technical SEO and Site Architecture – You will optimize technical SEO by analyzing structure, identifying improvements, supporting optimization, implementing solutions, and measuring results. You will optimize site technical foundation. You should manage technical SEO.

Site Speed and Performance Optimization – You will optimize performance by analyzing speed, identifying improvements, implementing optimization, supporting monitoring, and measuring results. You will improve site speed. You should optimize site performance.

Mobile Optimization and Responsiveness Strategy – You will develop mobile strategy by ensuring responsiveness, optimizing experience, supporting testing, and measuring results. You will optimize mobile experience. You should develop mobile strategy.

Crawlability and Indexation Optimization – You will optimize crawlability by analyzing structure, identifying issues, implementing improvements, supporting search access, and measuring results. You will ensure proper indexation. You should optimize crawlability.

Off-Page SEO and Link Building Strategy – You will develop link strategy by identifying opportunities, supporting link building, managing reputation, and monitoring performance. You will manage external optimization strategically. You should develop link strategy.

How to Apply:

Send your updated CV to ibulgakov@parallels.com. Please highlight your senior SEO and GEO leadership experience and strategic achievements, your SEO strategy and team leadership capabilities, your geographic expansion and GEO optimization abilities, your keyword research and on-page optimization expertise, your technical and off-page SEO skills, your analytics and performance measurement proficiency, your reporting and dashboard development abilities, your budget and resource management capabilities, your communication and executive presentation abilities, your educational background and professional credentials, your ability to manage multiple strategic initiatives and drive organizational results, your commitment to accuracy and attention to detail, your enthusiasm for SEO and GEO excellence and strategic innovation, your strategic thinking regarding complex SEO and GEO challenges, your platform and algorithm awareness and innovation mindset.

About the Company:

Parallels is a professional software and technology organization serving global operations with a strong commitment to search excellence, geographic expansion, and organizational success through effective SEO and GEO strategy and comprehensive digital marketing leadership. The company is seeking accomplished SEO and GEO leaders who bring proven senior SEO and GEO leadership expertise and strategic capability, comprehensive knowledge of SEO strategy and geographic expansion, demonstrated ability to lead SEO and GEO functions and manage teams, strong keyword research and on-page optimization capabilities, excellent technical and off-page SEO abilities, analytics and performance measurement expertise, reporting and dashboard development proficiency, budget and resource management capability, communication and executive presentation skills, SEO tools and technology proficiency.