Job Description:

Marketing Specialist

Company: Arabian consulting

Location: Dubai, UAE

Job Role: Marketing Specialist

Employment Type: Full Time

About Arabian Consulting:

 is a leading provider of SaaS solutions, specializing in procurement and e-tendering software for the construction industry. Our innovative technology streamlines procurement processes, enhances collaboration, and drives efficiency for construction projects of all sizes. We empower clients with state-of-the-art tools to achieve their goals.

Responsibilities:

Develop and execute marketing strategies for SaaS solutions in procurement and e-tendering within the construction industry.

Conduct market research to identify trends, customer needs, and competitive landscape.

Create compelling content (blogs, whitepapers, case studies, social media updates) to attract and retain customers.

Collaborate with product and sales teams to create effective marketing materials.

Manage digital marketing campaigns (Google Ads, LinkedIn, industry forums) and optimize for performance.

Utilize SEO best practices to increase website visibility and organic traffic.

Execute lead generation campaigns to convert potential customers.

Track and analyze marketing campaign performance, making adjustments as necessary.

Plan and coordinate webinars, trade shows, and industry events to showcase products and generate leads.

Represent the company at industry events to build relationships with potential clients.

Monitor and report on key marketing metrics, providing insights for improvement.

Use data-driven approaches to measure marketing effectiveness and ROI.

Ensure alignment and consistency in messaging across teams.

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or related field.

3+ years of UAE experience in marketing, preferably in SaaS or technology.

Proven success in developing and executing marketing campaigns.

Strong understanding of digital marketing channels and tools.

Excellent written and verbal communication skills.

Ability to analyze data and derive actionable insights.

Experience with CRM and marketing automation platforms (e.g., HubSpot).

Knowledge of the construction and procurement industry is desirable.

Creative thinker able to work independently and collaboratively.

To apply, please send your CV and cover letter to info@arabian-consulting.com.

This job description has been updated to include the provided email address for interested applicants to submit their applications directly. Adjustments can be made based on specific needs or additional details about the position.