Role Overview – Wafra Gulf FX Currencies Brokers L.L.C is hiring a Marketing Manager for a full-time, on-site role based in Dubai, UAE. This position is ideal for experienced marketing leaders with strong financial services marketing expertise, digital marketing capabilities, and the ability to develop and execute comprehensive marketing strategies that drive brand awareness, client acquisition, and business growth within the forex and currency brokerage industry.

Marketing Strategy and Planning – You will develop and execute marketing strategies by defining marketing objectives, identifying target audiences (retail traders, institutional clients, high-net-worth individuals), planning multi-channel campaigns, setting KPIs, and creating comprehensive marketing plans that align with Wafra Gulf FX's business goals and market positioning.

Brand Management and Positioning – You will manage brand positioning and development by maintaining brand consistency, developing brand narratives, creating brand guidelines, overseeing brand communications, and ensuring all marketing activities reflect Wafra Gulf FX's identity, values, and competitive differentiation in the forex brokerage market.

Digital Marketing and Online Campaigns – You will lead digital marketing and online campaigns by developing digital strategies, managing paid advertising (Google Ads, social media ads, display advertising), implementing SEO/SEM strategies, running email marketing campaigns, and driving online visibility and lead generation through digital channels.

Social Media Marketing and Content Strategy – You will develop social media marketing and content strategies by managing social media platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube), creating engaging content (market analysis, trading tips, educational content), building online community, and driving engagement with current and prospective traders.

Client Acquisition and Lead Generation – You will drive client acquisition and lead generation by developing lead generation strategies, creating conversion funnels, optimizing landing pages, managing marketing automation, nurturing leads through targeted campaigns, and converting prospects into active trading clients.

Content Marketing and Trader Education – You will lead content marketing and trader education initiatives by creating educational content (webinars, tutorials, trading guides, market analysis), developing thought leadership content, producing video content, and positioning Wafra Gulf FX as a trusted resource for forex traders.

Performance Marketing and Analytics – You will manage performance marketing and analytics by tracking campaign performance, analyzing marketing metrics (traffic, conversion rates, cost per acquisition, ROI), using analytics tools (Google Analytics, social media insights, CRM data), and optimizing campaigns based on data-driven insights.

Marketing Budget Management – You will manage marketing budgets by allocating resources strategically, monitoring spend, analyzing ROI, optimizing budget allocation across channels, and ensuring cost-effective marketing investments that deliver measurable business results.

How to Apply:

Send your updated CV to careers@wafracapital.ae. Please highlight your marketing manager experience, any financial services or forex/trading platform marketing background, examples of successful marketing campaigns or lead generation initiatives you have led, your digital marketing and analytics expertise, and your Dubai or UAE market experience if applicable. Forward to anyone in your network who may be a strong fit.

About the Company:

Wafra Gulf FX Currencies Brokers L.L.C is a forex and currency brokerage company based in Dubai, UAE, committed to providing trading services and market access to clients. The company is seeking an experienced Marketing Manager who brings strong financial services marketing expertise, digital marketing capabilities, and a strategic approach to developing and executing marketing strategies that drive brand awareness, client acquisition, and business growth within the competitive forex and currency trading industry.