Position Overview

We are seeking a creative and data-driven Marketing Manager to lead our concerts marketing strategy across Australia. This role is crucial in connecting artists with audiences nationwide and developing engaging campaigns that promote our diverse concert programming.

Key Responsibilities

Develop and implement creative, data-informed marketing strategies for MVA's concert programs

Lead audience development initiatives to expand MVA's reach across Australia

Design and execute digital marketing campaigns that drive engagement and ticket sales

Manage brand consistency across all marketing materials and platforms

Analyze campaign performance and audience data to inform marketing decisions

Collaborate with artistic teams to create compelling content that showcases our artists and programs

Oversee marketing budgets and campaign timelines

Build and maintain relationships with media partners and stakeholders

Required Qualifications

Proven experience in marketing within the arts and cultural/NFP sector

Strong digital marketing capabilities and understanding of current trends

Demonstrated success in audience development and engagement

Excellent project management and organizational skills

Strong analytical abilities and experience with data-driven decision making

Outstanding written and verbal communication skills

Experience in brand management and strategic planning

Desired Qualities

Passion for classical music and the performing arts

Understanding of the Australian arts landscape

Experience with CRM systems and digital analytics tools

Background in content creation and social media management

Knowledge of arts marketing best practices

What We Offer

Opportunity to work with world-class artists and innovative programs

Family-friendly and flexible work environment

Commitment to professional development

Chance to make a significant impact in Australia's cultural landscape

Diversity and Inclusion

MVA is committed to equity and inclusion. We actively encourage applications from:

First Nations people

People from diverse cultural and regional communities

People who identify as having a disability

We provide accommodation for candidates with disabilities throughout the recruitment process

How to Apply

Send to jobs@musicaviva.com.au:

Your resume

A cover letter (maximum 2 pages) addressing the essential and desirable qualities

About Us

Paul Kildea has served as Artistic Director of Musica Viva Australia since 2019. A Writer and musician, Paul holds a doctorate from Oxford University, as well as honours and masters degrees in piano performance and musicology from The University of Melbourne, where he is now an Honorary Principal Fellow. A former Young Artist at Opera Australia, Kildea has conducted operas and orchestras throughout Europe and Australia, specialising in the music of Benjamin Britten. Between 1999 and 2003 he was Head of Music at the Aldeburgh Festival, which Britten co-founded in 1948.

Kildea’s books include Selling Britten and Britten on Music. In January 2013 Penguin published Benjamin Britten: A Life in the Twentieth Century to enormous critical acclaim; it is now widely recognised as the pre-eminent book on its subject, the Financial Times calling it ‘unquestionably the music book of the year.’ In 2018 Penguin published Chopin’s Piano: A Journey through Romanticism, about which Wall Street Journal wrote: ‘An exceptionally fine book: erudite, digressive, urbane and deeply moving . . . outstanding.’ Before joining Musica Viva, Paul was formerly Artistic Director of Wigmore Hall, London, and of the Four Winds Festival in Barragga Bay, New South Wales.