Role Overview:

Safco International is seeking a motivated and results-oriented Horeca  Sales Executive to develop and manage business relationships within the Hotel, Restaurant, and Catering (HoReCa) sector. The successful candidate will be responsible for identifying potential customers, promoting company products, managing client accounts, and achieving assigned sales targets. This role requires strong communication, negotiation, customer relationship management, and business development skills.

Sales and Business Development:

• Identify and approach potential customers across hotels, restaurants, cafés, and catering businesses.
• Develop new business opportunities and expand the company's customer base.
• Promote company products and present suitable solutions based on customer requirements.
• Conduct client visits, sales meetings, and product presentations.
• Work toward achieving assigned sales targets and business growth objectives.

Client Relationship Management:

• Build and maintain strong relationships with existing and prospective Horeca  customers.
• Understand client requirements and recommend appropriate products.
• Follow up on customer enquiries, quotations, orders, and pending requests.
• Address customer concerns and coordinate with relevant departments to resolve issues.
• Maintain regular communication to support customer satisfaction and retention.

Sales Coordination and Order Management:

• Prepare quotations, proposals, and sales documentation.
• Coordinate with internal teams regarding product availability, pricing, and order processing.
• Monitor customer orders and follow up on timely delivery.
• Support payment collection and maintain records of customer transactions.
• Ensure accurate communication of customer requirements to the relevant teams.

Reporting and Market Analysis:

• Maintain updated records of sales activities, customer accounts, and business opportunities.
• Prepare regular sales reports and provide updates on target performance.
• Monitor market trends, competitor activities, and customer preferences.
• Identify opportunities to improve sales performance and strengthen market presence.

Requirements Essential Skills:

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• Previous experience in Horeca sales, FMCG sales, or a similar business development role.
• Good understanding of the hotel, restaurant, and catering sector.
• Strong communication, negotiation, and presentation skills.
• Ability to identify sales opportunities and achieve assigned targets.
• Good customer relationship management and problem-solving abilities.
• Proficiency in Microsoft Office applications and CRM tools.

Preferred Skills:

• Established connections with hotels, restaurants, cafés, and catering businesses.
• Experience in B2B sales and client account management.
• Familiarity with the UAE Horeca  market and customer requirements.
• Strong networking and business development abilities.
• Ability to work independently and manage multiple customer accounts.

How to Apply:

Interested candidates are invited to submit their updated CV to the recruitment team using the email address below. Email: careers@safcointl.com. Suggested Email Subject: Application for Horeca  Sales Executive – Dubai

About the Company:

Safco International is the hiring organization for this Horeca  Sales Executive opportunity in Dubai. The hospitality and food service sector depends on reliable business relationships, consistent product availability, and effective coordination between suppliers and customers. Sales professionals working in this sector help connect businesses with suitable products and services while supporting long-term commercial relationships. In this position, the Horeca  Sales Executive will contribute to customer acquisition, account management, sales coordination, and business development activities. The role requires an understanding of customer expectations across hotels, restaurants, cafés, and catering businesses. Candidates with strong sales abilities, a customer-focused approach, and an interest in developing business relationships within the UAE market are encouraged to apply.