Position Overview

We are seeking an experienced and dynamic Head of Marketing, Engagement, and Audiences to join our leadership team. This new role will be instrumental in advancing our audience engagement and marketing strategies, leading the development and implementation of comprehensive audience and stakeholder engagement plans.

Position Details

Hours: 37 hours per week

Contract Type: Permanent

Competitive Salary

Key Responsibilities

Strategic Leadership & Management

Lead the museum's Marketing, Engagement, and Audience Development function

Develop and implement comprehensive audience and stakeholder engagement plans

Oversee marketing, communications, and brand development across all channels

Lead on visitor experience and journey improvement initiatives

Represent the museum in the culture and tourism sector

Marketing & Communications

Plan and deliver proactive public relations and media campaigns

Build the museum's profile regionally, nationally, and internationally

Ensure vibrant and relevant content across all communication channels

Maintain consistent brand messaging and development

Audience Development

Grow audience engagement and membership through cohesive programmes

Design and implement effective marketing strategies

Meet and exceed visitor numbers and customer loyalty targets

Support commercial growth and fundraising initiatives

Maintain and improve Net Promoter Score

Research & Analysis

Conduct rigorous audience research and data collection

Generate insight and evaluation reports

Inform marketing automation and targeted communications

Support programme planning and product development

Contribute to business strategy development

Required Qualifications & Experience

Essential Skills

Proven experience in marketing and audience development

Strong staff management and leadership abilities

Excellent communication and stakeholder management skills

Experience in developing and implementing marketing strategies

Data analysis and research expertise

Budget management experience

Project management skills

Personal Qualities

Enthusiastic and proactive approach

Highly organized and systematic

Strong attention to detail and accuracy

Excellent problem-solving abilities

Flexible and adaptable mindset

Passionate about audience engagement

Confident and visible leadership style

Diversity & Inclusion

We are an equal-opportunity employer committed to building a diverse and inclusive workplace. We particularly welcome applications from candidates who are underrepresented in the heritage sector, including but not limited to:

People who identify as global majority

People with disabilities

Other underrepresented groups in the museum sector

How to Apply

Email: hr@thebowesmuseum.org.uk

About Us

A businessman and the son of an Earl, John met Joséphine when he bought the Théâtre De Variétés in Paris, where she was an actress and they married in 1852.

Joséphine, an accomplished artist, indulged her passion for collecting and became a patron of the arts. In 1862 she decided to sell John's wedding gift to her, their home in France, to start their Museum project so they could share their love of art with the people of Teesdale, near John’s family home.

Sadly neither of them lived to see their Museum open to the public in 1892.