Role Overview – SLS Dubai Hotel & Residences is hiring a Digital Marketing professional for a full-time, on-site role based in Dubai, UAE. This position is ideal for creative, data-driven marketing professionals with strong digital expertise, content creation capabilities, and the ability to develop and execute digital marketing strategies that drive brand awareness, guest engagement, and revenue growth within a luxury lifestyle hotel environment.

Digital Marketing Strategy and Planning – You will develop and execute digital marketing strategies by defining marketing objectives, identifying target audiences (luxury travelers, lifestyle enthusiasts, business travelers, local residents), planning multi-channel campaigns, creating content calendars, setting KPIs, and developing comprehensive digital marketing plans that align with SLS Dubai's brand positioning and business goals.

Social Media Management and Content Creation – You will manage social media and create content by developing social media strategies, managing platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube), creating engaging content (photography, videography, graphics, captions), scheduling posts, managing social media calendars, building online community, engaging with followers, and growing social media presence and engagement.

Content Marketing and Storytelling – You will lead content marketing and storytelling by creating compelling content that showcases SLS Dubai's lifestyle brand, developing hotel stories and guest experiences, producing blog posts and articles, creating visual content that captures the hotel's design and atmosphere, developing brand narratives, and positioning SLS Dubai as a must-visit luxury lifestyle destination.

Campaign Development and Execution – You will develop and execute marketing campaigns by creating promotional campaigns for room offers, F&B experiences, spa packages, events, and special occasions, coordinating campaign launches, managing campaign timelines, implementing multi-channel marketing initiatives, and driving campaign performance and conversions.

SEO and SEM Management – You will manage SEO and SEM by optimizing website content for search engines, conducting keyword research, implementing SEO best practices, managing Google Ads and paid search campaigns, optimizing ad performance, managing budgets, improving search rankings, and driving organic and paid traffic to hotel booking channels.

Email Marketing and Automation – You will manage email marketing by developing email strategies, creating email campaigns (promotional offers, newsletters, event invitations), segmenting audiences, personalizing content, managing email automation workflows, tracking email performance (open rates, click rates, conversions), and nurturing guest relationships through targeted email communications.

How to Apply:

Send your updated CV to maryna.borysenko@slshotels.com. Please highlight your digital marketing experience, examples of successful campaigns or social media growth you have achieved, your content creation and social media management skills, any hotel or hospitality marketing background, your proficiency with digital marketing tools and platforms, your analytics capabilities, and links to social media accounts or portfolios you have managed. Forward to anyone in your network who may be a strong fit.

About the Hotel:

SLS Dubai Hotel & Residences is a luxury lifestyle hotel and residences in Dubai, part of the renowned SLS Hotels brand and Ennismore hospitality group, committed to delivering sophisticated, contemporary hospitality experiences and cutting-edge lifestyle branding. The hotel is seeking a creative, data-driven Digital Marketing professional who brings strong digital expertise, content creation skills, and a passion for luxury lifestyle marketing to develop and execute digital strategies, drive brand awareness, and enhance SLS Dubai's position as a leading lifestyle destination in Dubai's dynamic luxury hospitality market.