Michael Page is recruiting a visionary Country Manager to launch and scale an innovative beverage brand across the UAE. This pivotal leadership role combines startup agility with FMCG expertise to establish market dominance in a competitive sector.

Market Entry Strategy

You will architect and execute the complete go-to-market plan, from route-to-market selection to channel prioritization. Your deep UAE FMCG experience will identify the optimal mix of HORECA, retail, and e-commerce penetration strategies.

Sales Leadership

Driving a high-performance team, you’ll set ambitious yet achievable targets for distributor networks and direct sales forces. Your coaching will instill best practices in merchandising, outlet coverage, and promotional execution.

P&L Ownership

With complete accountability for UAE operations, you’ll optimize costs while aggressively pursuing revenue growth. Your financial acumen will balance trade spend effectiveness with margin preservation.

Distribution Innovation

The role demands expertise in both traditional and modern trade channels. You’ll pioneer innovative distribution models to maximize product availability from hypermarkets to boutique cafes.

Brand Building

Collaborating with marketing, you’ll ensure consistent brand positioning across all touchpoints. Your market insights will shape locally relevant activations that drive trial and loyalty.

Team Development

Building the UAE organization from the ground up, you’ll recruit, train, and inspire a cross-functional team. Your leadership will create a culture of entrepreneurial ownership and operational excellence.

Candidate Profile

We require:

• 10+ years UAE FMCG sales leadership
• Beverage category experience preferred
• Startup/scale-up mentality
• Arabic language skills advantageous
• Immediate availability

Application Process

Transformational leaders should contact sukainaabbas@michaelpage.ae with examples of market-building achievements. Highlight your ability to balance strategic vision with hands-on execution in dynamic environments.

About Us

Michael Page is comprised of 25 disciplines – each providing a service to a specialist area of the market. We recruit permanent, temporary, contract and interim opportunities, typically from second/third job levels upward. Businesses we work with range from SMEs to global blue-chip organisations.

What do we do?

We conduct highly customised search assignments aimed at aligning our client’s missions, cultures and strategic goals with exemplary candidates. Our experienced and well networked consultants employ a high-quality, targeted and consultative approach to each mandate, thereby enabling our clients to source the talent to take their businesses to the next level. Our clients range from multinational corporations to boutique firms across all specialisms and sectors.